“It’s the most insidious mind-fuck ever.” By Marisa | December 8th, 2005
Kalle Lasn, editor in chief of the advertising watchdog magazine Adbusters, speaking about how Neopets is revolutionizing the world of product placement.
From Wired.
Neopets has a staggering 25 million members worldwide. It has been translated into 10 languages and gets more than 2.2 billion pageviews per month. These dedicated Neopians spend an average of 6 hours and 15 minutes per month on the site. That makes Neopets the second-stickiest site on the Internet - ahead of Yahoo!, MSN, AOL, and eBay, according to Media Metrix. What’s more, its demographics are the stuff of marketers’ dreams: Four out of five Neopians are under age 18, and two out of five are under 13.
This entry was posted on Thursday, December 8th, 2005 at 4:23 pm and is filed under Marketing, QOTD. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
One Response to ““It’s the most insidious mind-fuck ever.””
Leave a Reply
Hey! time for some shameless self-promotion and shout-outs to my peeps.
Well, if you've read this far, why not? This blog runs on Kick-ass Wordpress, the best blog software in the world using the Crimson Milk theme by Andrew Sutherland because Marisa is just way too lazy to make her own. Did you realize you can move stuff around? Try it. It's Ajax-a-licious. Grab something with your mouse and scootch it wherever you want it to be.Technorati thinks I'm cool. You should too.









Yeah, remember Tie? Her kids and even Tie would spend HOURS AND HOURS on that site. Even I knew what this post meant.