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“It’s the most insidious mind-fuck ever.” By Marisa | December 8th, 2005

Kalle Lasn, editor in chief of the advertising watchdog magazine Adbusters, speaking about how Neopets is revolutionizing the world of product placement.

From Wired.

Neopets has a staggering 25 million members worldwide. It has been translated into 10 languages and gets more than 2.2 billion pageviews per month. These dedicated Neopians spend an average of 6 hours and 15 minutes per month on the site. That makes Neopets the second-stickiest site on the Internet - ahead of Yahoo!, MSN, AOL, and eBay, according to Media Metrix. What’s more, its demographics are the stuff of marketers’ dreams: Four out of five Neopians are under age 18, and two out of five are under 13.

One Response to ““It’s the most insidious mind-fuck ever.””

  1. 1 John

    Yeah, remember Tie? Her kids and even Tie would spend HOURS AND HOURS on that site. Even I knew what this post meant. :)

    December 11th, 2005 at 5:17 pm
     

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