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Archive for the 'Googliciousness' Category

 

Google: Bad usability By Marisa | March 20th, 2006

Ha! I knew that would get your attention. What do you mean, Marisa? Everybody knows Google has the cleanest, most usable site on the planet! Well, that’s true. But that usability does not extend to the emails they send.

I run Adwords campaigns for several of my clients. One of the features of Adwords is, you can set up periodic reporting so you can see how your campaign is performing and …

No Comments » | Posted in Usability, Googliciousness

The marketing god talks to the $400 gorilla By Marisa | March 17th, 2006

Seth Godin, marketing god:

Step 1: Make something worth talking about
Step 2: Tell it to people who want to hear from you
Step 3: They spread the word to their friends
Step 4: Get permission from them to tell them about your next product

You end up not finding customers for your products, but products for your customers.

A very interesting speech Seth Godin gave to the Google-royalty:
http://video.google.com/videoplay?docid=-6909078385965257294

No Comments » | Posted in Marketing, Googliciousness, Life on the internet