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The marketing god talks to the $400 gorilla By Marisa | March 17th, 2006

Seth Godin, marketing god:

Step 1: Make something worth talking about
Step 2: Tell it to people who want to hear from you
Step 3: They spread the word to their friends
Step 4: Get permission from them to tell them about your next product

You end up not finding customers for your products, but products for your customers.

A very interesting speech Seth Godin gave to the Google-royalty:
http://video.google.com/videoplay?docid=-6909078385965257294

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