I recently began a conversation with a webmaster who we are working with to provide consulting to a client. I forwarded him an email from Gerry McGovern, who I consider one of the leading content gurus of our time.
Here’s a snippet from Gerry’s newsletter about Intranet Search:
Intranet search performs miserably because most organizations do not properly manage their content.
Most intranet search delivers lamentably poor results. Time and time again, I hear staff plead: “Why can’t we just get Google?” But buying Google-or any other search engine for that matter-will not solve the problem.
Gerry’s argument is that throwing a search engine, no matter how robust, at poorly managed content will not deliver the results you need. You are better
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